Overview
Completed by Pendulum Design & following a comprehensive research process, Fraxtor's updated brand tonality communicates reliability, professionalism, functionality and is contemporary. This tone is echoed across Fraxtor's updated logo, graphical styling, colour palette and typography.

When the branding process was complete, the next design challenge was to propagate their tone & design direction across a plethora of different applications.

Client
Fraxtor Group

Scope
Brand revamp
Logo design
Stationery design
Photography art direction

Photography in collaboration with
Boban James Photography
Shino Makeup & Hairstyling